Public Affairs

We worked on the compaign to resume the unconstrained export of meat from Poland to Russia. The campaign was targeted to decision makers and pork meat consumers.


Warsaw Consultants prepared a synthetic communications strategy and a proposed plan of action for the meat producer ZAKŁAD MIĘSNY Wierzejki, which needed to be undertaken during an information campaign concerning the crisis relating to the exports of pork meat to Russia. The communications strategy was developed in the following areas:

  • relations with the media, decision makers and consumers
  • strategic project advisory, with elements of social lobbying.

The client's objectives were as follows: BUSINESS: To resume the unconstrained export of meat from Wierzejki to Russia. IMAGE: To protect the brand of Wierzejki and other meat producers against reputation risk. To educate consumers on safety procedures concerning production and distribution of meat (CSR) through a social campaign. CUSTOMERS: To limit bad press for meat producers, open an information channel and communicate the "Polish healthy meat" brand to the wider market. The information campaign was carried out in Poland, Lithuania and Russia. The campaign was coordinated with local agencies, in English and Polish.

Related specialities include

  • Regulatory problems
  • Financial issues
  • Product recall
  • Market entry
  • Cross-border promotion
  • Change in the company
  • Building partnerships and coalitions
  • Community engagement
  • CSR strategy implementation
  • Brand repositioning
  • Claim management
  • Litigation

Other case studies

Cross border transaction

Paweł Osowski led a team of consultants in a mandate for Unifeeder A/S. Unifeeder is a provider of feeder transport services. One of its key operating areas is goods exchange with Russian through the Kaliningrad corridor.

Strategic counsel

The agency is responsible for all aspects of the Polish Chamber of Liquid Fuels information policy along with preparing documents and key arguments for the purposes of presenting the position of the liquid fuels industry.

Financial Communications

The team participated in preparing and executing a local PR strategy for the world's largest asset manager - BLACKROCK INVESTMENT MANAGEMENT (UK) Ltd., branch in Poland.